The constant development in the automotive market requires a close eye on consumer behavior and on which innovative approaches can enable OEMs to tap into opportunities.
Difficulties in making long-term connections with end customers, new trends in mobility such as changes in car ownership, and the importance of sustainability are noticeable shifts in consumer behavior.
These tendencies relate to customer experience, and that is the challenge for automotive OEMs. How do you engage with your end-customer and let them experience your brand while also standing out from the competition? A personalized and unique automotive experience that exceeds customer satisfaction.
To illustrate how this can look in reality for OEMs, Twikit presents the side fender badge use case.