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If retailers want to survive and thrive over the long run, it’s vital they take the right steps so that they don’t fall behind. The world of e-commerce is not static and hardly ever stands still, and those who would like to get the best results possible must accept this fact.
Technological advances and the easy availability of smartphones and other portable devices have changed the way consumers research products and shop online. Staying updated on the latest trends and taking steps to stay ahead of the competition is how any company with a digital presence will maintain its success. In fact, those who make an effort to embrace change will have many growth opportunities to which they would otherwise not have access.
6 E-Commerce Trends To Watch
Taking a look at current and past e-commerce trends is a critical step for companies when they want to have an advantage over the competition. Many brands are setting up social media accounts to interact with and provide value to their prospects. Doing so keeps potential customers engaged and motivated to take action.
Also, beside paid digital advertising many companies turn to content marketing to keep their prospects interested in what they have to offer. Rather than just pitching a sale, those companies provide valuable and engaging content. Since people can’t hold and feel things before they buy when they shop online, sellers need to build trust at each step of the sales process. They can do so by sharing testimonials and including videos and pictures of their products.
With low-cost entry level devices like Amazon’s Echo Dot the technology is already available for anyone.
The ability to buy products and services from a computer took convenience to a whole new level. Rather than getting in the car and driving to the store, people could buy the things they needed with a few clicks of the mouse. The next step was when people achieved the ability to shop from their smartphones and other portable devices. Voice shopping is likely the next trend that will hit the market.
Consumers can store their billing information and addresses in a digital assistant. When they are ready to buy an everyday item, they can tell their digital assistant to place the order. The digital assistant will listen to the command and place the order after the user confirms the command.
Best pupil in class = Ikea. With their Ikea Place app you can easily place Ikea furniture in your interior.
Augmented reality is another way for people to embrace the future of online shopping. Buying furniture or other items for the home online is easy, but people won’t always know how the thing they buy will look once they set it up. Augmented reality changes that by letting people see how their home will look once they complete the purchase.
With a smartphone or another portable device, consumers can see an augmented representation of the object in which they are interested. Doing so lets them decide if they like the way it will look if they add it to their collection. Companies that offer quality products can increase their sales with this method because it gives the shoppers confidence in their buying decision.
Online giant Alibaba recently took first steps into VR with their Virtual Reality Testing Ground
People have dreamt of virtual reality since the 1980s, and that dream has now come to life in ways people once thought impossible. People can place a virtual reality headset on their heads and enter a virtual world that has stunning detail, and they can use that technology to shop online.
Consumers can use a virtual reality headset to enter virtual shops and explore the items for sale. If their virtual reality kit has hand sensors or controllers, they can even pick up and inspect virtual items before they decide to buy. People can then place the items they want into a virtual cart and complete the shopping process by submitting their payment information.
The Portapivot Door configurator – a B2B and B2C tool for tailor-made doors
Customers in need for tailor made products like drawers, closets or even windows and doors have to contact or visit specialised shops to get insights and advice of what the possibilities are. Today and in the future 3D configurators are speeding up the process. By using 3D configuration, consumers can create a product that is the perfect match for them. All assets available are catalogued in easy-to-use interfaces empowering anyone to create the perfect product that matches their taste and need.
Mini Yours Customised – Order and customize personalized parts for your Mini.
Today’s consumers are increasingly demanding personalized products which fits their needs. Retailers and digital outlets that address that problem and fill the gap have a lot to gain. With 3D customization, customers can change the shape and add a personal touch to the product they want to buy, and the results are incredible.
They can use 3D customization for vehicles, tools, toys and more. This ability lets people get products that meet their exact needs and situation, providing them with breathtaking results. Customers who experience 3D customization for the first time are thrilled by what they can achieve within the comfort of their digital devices.
This products created by LeFabShop, a 3D Printing startup from Brittany, and Maison&Objet, an international furniture faire can be downloaded and printed on your desktop 3D printer.
Reviewing 3D printing and what it can do is another important step for anyone who wants to see the future of online shopping. When shoppers place a custom order, preferably through a 3D customization interface, the retailer can use 3D printing to create a customized product that is geared toward the needs of the shopper. This technology lets businesses create products on-demand that stand out from the rest in a way nobody can overlook.
The future of online shopping is closer than most people once thought, and the possibilities are exciting. From 3D printers that can produce products at a fraction of the normal cost to virtual shopping experiences, profound changes are on the way. In addition to making the lives of shoppers much easier, these trends also help companies save time, money and energy, creating a win-win situation from which everyone can benefit.