Category: Lifestyle & wearables

Use cases for lifestyle & wearables

Leather stamping is a traditional and paramount technique for finishing luxury fashion accessories or car interiors. Consumer brands currently mainly apply it to emboss logos, model, or edition names. But the possibilities of leather stamping go way beyond standard emblems. Incorporating innovative technologies such as additive manufacturing enables personalization through leather stamping.   Customization adds even [...]
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Custom jewelry: automating the design process

[vc_row el_class="boxed-narrow"][vc_column][vc_empty_space height="64px"][vc_column_text] <h5><span data-contrast="auto">Jewelry making is a respected artisanal craft. Nevertheless, the traditional way of designing and creating custom jewelry is demanding for both jeweler and customer.  </span><span data-ccp-props="{}"> </span></h5> <h5><span data-contrast="auto">Even though a custom piece of jewelry unique to you sounds very interesting, several aspects withhold consumers from investing. They think of it as a slow and intricate process with a surprising price tag in the end. For a jewelry designer, there are also difficulties in play. Artisanal, handcrafted custom-made jewelry requires extensive training and expertise, a considerable amount of time, and the process is prone to expensive errors. Additive manufacturing offers the solution.     </span><span data-ccp-props="{}"> </span></h5>   <h5>New digital store experiences</h5> <span data-contrast="auto">Renowned jewelry brands with stores worldwide are also looking for new (digital) experiences to offer their customer base. Before, customers prominently bought exclusive products such as jewelry pieces based on their preferences in-store. Now, e-commerce has made its name for high-value products. Improving the digital store experience is a priority for brands, even for those with an established presence in the world’s luxury shopping streets.   </span><span data-ccp-props="{}"> </span> <span data-contrast="auto">With the technological advancements in digital mass customization software and 3D printing, jewelry designers can combine traditional with digital techniques—both during production and customer touchpoints.</span><span data-ccp-props="{}"> </span> [caption id="attachment_4071" align="aligncenter" width="655"]<img class="wp-image-4071" src="" alt="Gregson & buck" width="655" height="405" /> © Gregson & Buck. All rights reserved.[/caption] <h5>Custom design process automation</h5> <span data-contrast="auto">With the progress in digital tools such as online customization platforms, jewelers </span><span data-contrast="auto">can </span><span data-contrast="auto">offer personalized designs. They </span><span data-contrast="auto">add value to their luxury products by providing a unique customer experience in the form of customization. The configurator can be integrated into their website or application and match their branding seamlessly.   </span><span data-contrast="auto">   </span><span data-ccp-props="{}"> </span> <span data-contrast="auto">When visiting a jeweler's web-based configurator, customers can design jewelry pieces in the comfort of their own homes</span><span data-contrast="auto"> </span><span data-contrast="auto">wi</span><span data-contrast="auto">t</span><span data-contrast="auto">h just</span><span data-contrast="auto"> a few clicks. The customizer displays the changes made during the customer's design process and lets them interact with the product. </span><span data-contrast="auto">The final result</span><span data-contrast="auto"> is immediately visible to the customer. In other words, what you see is what you get.    </span><span data-ccp-props="{}"> </span> <h5>Gregson & Buck: adding value through an interactive customer experience</h5> <span data-contrast="none"><a href="">Gregson & Buck</a> is a men's jewelry brand that focuses solely on customization. They design</span><span data-contrast="none"> products that express the end-users' personality. Assisted by the </span><span data-contrast="none">Twikit</span><span data-contrast="none"> technology, they offer luxury <a href="">custom groom cufflinks</a> that can be personalized entirely using the configurator embedded into their website.  </span><span data-ccp-props="{}"> </span>[/vc_column_text][vc_video link="" align="center" css_animation="fadeIn"][vc_column_text]<span data-contrast="none">As you can see in the demonstration above, the customer can adjust font, characters, material and choose the engraving. If they wish, the two <a href="">cufflinks</a> can also have different monograms and engravings. It is details like these that improve the customer experience and add value to the brand.  </span><span data-ccp-props="{}"> </span><span data-contrast="none"> </span><span data-ccp-props="{}"> </span> <i><span data-contrast="none">Other significant configurator features that are valuable for the customer experience</span></i><span data-contrast="none">:  </span><span data-ccp-props="{}"> </span> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">While designing the cufflinks to match your </span><span data-contrast="none">style</span><span data-contrast="none">, a dynamic price is visible and adjusts to every change made to the </span><span data-contrast="none">design</span><span data-contrast="none">  </span><span data-ccp-props="{"134233279":true}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">You can choose between previewing the custom groom cufflinks in a 3D view mode or on a dress shirt </span><span data-ccp-props="{"134233279":true}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">The 3D view mode shows the cufflinks in high-quality 3D with physic-based </span><span data-contrast="none">shading</span><span data-ccp-props="{"134233279":true}"> </span></li> </ul> <h5>3D printing in jewelry customization</h5> <span data-contrast="none">The digital customization platform automates the design process. On the </span><span data-contrast="none">back-end</span><span data-contrast="none">, software can automate production too. The configurator systematically sends production files based on orders to manufacturing.  </span><span data-ccp-props="{}"> </span> <span data-contrast="none">The leading 3D printing technologies in jewelry customization are lost wax casting and metal printing. Both methods significantly decrease production time for custom-made jewelry. The time savings enable scalability and on-demand production.  </span><span data-ccp-props="{}"> </span> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Lost wax casting is a 3D printing technology where the original pattern is 3D printed instead of hand-carved. Based on the wax pattern, a mold is created. </span><span data-ccp-props="{"134233279":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Metal printing combines the flexibility of 3D printing with the physical properties of metals.  </span><span data-ccp-props="{"134233279":true}"> </span></li> </ul> <h5>Mixing traditional with digital techniques</h5> <span data-contrast="auto">Taking advantage of technology and switching to a digital business model has never been more straightforward and accompanied by many benefits. Custom-made jewelry requires less expertise, is time-efficient, and less prone to errors.</span> <span data-contrast="auto">For customers, it </span><span data-contrast="auto">does not </span><span data-contrast="auto">require</span><span data-contrast="auto"> patience</span> <span data-contrast="auto">anymore </span><span data-contrast="auto">and several steps of revising the design. The configurator shows them the final </span><span data-contrast="auto">product that they have created themselves.</span><span data-ccp-props="{}"> </span> [caption id="attachment_4075" align="aligncenter" width="747"]<img class="wp-image-4075" src="" alt="gregson & buck " width="747" height="342" /> © Gregson & Buck. All rights reserved.[/caption] <span data-contrast="auto">Introducing digital technologies to the art of jewelry making lowers the threshold for both designers and consumers. It provides product and market opportunities to independent jewelry makers and a solution for those who seek a personalized piece to commemorate a memorable moment in their lives.   </span><span data-ccp-props="{}"> </span> <span data-contrast="auto">If you are looking to innovate and offer a unique customer experience while saving yourself from the intricate process of designing custom jewelry the traditional way, we suggest you go digital.  </span> <span data-ccp-props="{"134233117":true,"134233118":true}"> </span>   <span data-ccp-props="{"134233117":true,"134233118":true}">Do you want to offer a next-level customization experience and head towards a digital, on-demand production flow?  </span><strong><a href="">Get in touch with us</a>. </strong>[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row el_class="boxed"][vc_column css_animation="fadeIn"][vc_row_inner][vc_column_inner width="1/5"][/vc_column_inner][vc_column_inner width="1/5"][/vc_column_inner][vc_column_inner width="1/5" css=".vc_custom_1590501898363{padding-left: 30px !important;}"][twkt_button text="Go back to overview" link="|title:Newsroom||"][/vc_column_inner][vc_column_inner width="1/5"][/vc_column_inner][vc_column_inner width="1/5"][/vc_column_inner][/vc_row_inner][vc_empty_space height="64"][/vc_column][/vc_row]
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