Vehicle modularity will shift from a sub-modular system (e.g., MLB system of the Volkswagen Group) to a full-modular system. Different interior and exterior modules will become replaceable and highly individualizable, enabling OEMs to improve customer experience and cut down on engineering costs, and extend the vehicle lifetime.
Seize new product opportunities through Twikit’s solution
The personalization of vehicles is an opportunity for customer self-expression, co-creation, and a truly unique experience. But more than that, it is also a way for brands to establish new business models, open new revenue streams, and offer new products.
For example, car parts can easily be made from sustainable and recycled materials through digital manufacturing methods. Sustainability has become increasingly important as Volvo announced that 25% of plastics used in a vehicle will be made from recycled material by 2025. Digital manufacturing also allows for vehicle refurbishing to be made easy.
On the other hand, personalization doesn’t have to end with offering vehicles customized based on the end-customers wishes. To maintain and develop the connection with the customer, the brand can offer limited edition designs or seasonal updates. Furthermore, if the vehicle is re-sold, it could be easily de-personalized or updated to the new buyer’s taste, for example, as part of a Certified Pre-Owned vehicle program.
Product possibilities reaching beyond commercial products
The possibilities for mass customization with Twikit technology reach beyond customer-facing parts to jigs, fixtures, mechanical parts, wire harnesses, and spare parts. Again, providing new opportunities for the automotive industry as well as increasing manufacturing efficiency for the creation of these parts.