Over 4 billion people in the world wear glasses. That’s over 4 billion people with individual tastes and size requirements. Since glasses are often the first thing that people see, it’s vital to the wearer that they fit and look just right. If that wearer is given some creative freedom to tweak subtle elements within the frame, they’re more likely to feel comfortable with their purchase.
3D printed mass customization opens up exciting new doorways for eyeglass companies to truly meet the needs of their customers. Since 3D printing can be executed on-demand as orders come in, overhead cost is significantly reduced and deadstock becomes a thing of the past.
We work with eyeglass brands to establish seamless digital production flows from ideation to 3D printing, to direct delivery to consumer from the printing facility. Parameters are easily set so that shoppers feel like co-designers, but the integrity of the brand remains intact.