Advanced car personalization running on Twikbot®

Car personalization has been popular ever since. In which level it was applied depended on many factors like the availability of options from the car manufacturer itself or the artistic skills of some of its customers.

Today, car manufacturers already offer a wide range of pre-defined options. In the end though, options are limited to colors, finnishes and interior materials. This widely known car-configuration is already adapted within the automotive industry.

MINI Yours Customised powered by Twikit Twikbot Software

Beyond full-option

To stand out from the competition car brands are emerging towards more complex customization options. With new technologies like 3D printing and legacy manufacturing technologies like lasercutting and CNC, car parts can get personalized on a more advanced level.

MINI decided to tap into this, and became a pioneer in offering next level car individualization through an online platform where the end-consumer can personalize and design car parts for their own vehicle.

In order to enable personalized production at scale, the MINI yours customised experience runs on Twikit’s Twikbot platform technology. Our universal software supports the full customization journey, from product input, where all personalization assets are created, to front-end customer experience and the right output for production.

Twikbot software platform – The origin of customizable products

How it works:

MINI Yours Customised powered by Twikit Twikbot Software

The Product Creator

Meet the Product Creator, the ultimate playground where product developers and engineers can set customization parameters on new or existing car parts. All customization parameters defined in the Product Creator are automatically translated into an interactive 3D configurator, ready to be integrated for in-store or online customer applications.

Customize your car – a mobile first user experience

Through the front-end customer application, customers can create and order personalized car parts within the comfort of their smartphones or other devices.By modifying and combining a wide range of patterns, text fields and graphics in real-time, they can build up their own unique design which can be ordered directly or saved and digitally shared.

With 40% (and growing) of online shopping done through mobile devices, offering mobile first 3D product interactions are of great advantage in today’s online landscape.

MINI Yours Customised powered by Twikit Twikbot Software

Production Output

After saving a configuration and proceeding to a definite order, the Twikbot platform generates production ready files and directly connects through API with the digital production facility (In this case BMW’s Additive Manufacturing Center).

The order to production flow is integrated in existing ERP systems and includes a stand-alone administration zone. The full process from product interaction to ordering and production can be tracked, logged and analysed.

Twikbot® – Empowering the scalability of personalized products

Digital manufacturing solutions like 3D printing and lasercutting are already enabling the production of one-of-a-kind products. Offering custom car parts at scale, like MINI yours customised, is on the other hand quite a challenge. By enabling the end-consumer to participate in the design process through an intuitive 3D interface, we eliminate the manual work of creating 3D designs. Furthermore, by automatically generating the production ready-files and connecting to the digital production facility, the Twikbot platform enables the creation and production of custom car parts at scale.

Discover

Our software platform will take care of
the full trajectory of your 3D productʼs
lifespan.

 

Learn more

Twikbot 3D configuration software

Discover

Our software platform will take care of
the full trajectory of your 3D productʼs
lifespan.

 

Learn more

Twikbot 3D configuration software