To stand out from the competition and ordinary factory line options, car brands seek more complex customization options beyond paint color and seat materials. With new technologies like 3D printing, lasercutting, and CNC, car parts can have advanced customization.
MINI offered next level car individualization through an online platform where buyers could design car parts for their new vehicles. To enable personalized production at scale, the MINI yours customized experience chose Twikit’s Twikbot platform technology.
Twikbot’s universal software supports the full customization journey–from product input (where all personalization assets are created) to the front-end exploration culminating in top-of-the-line production results.